Privacy policy

Personal Details Obtained By Us

Upon visiting our website, certain device-related information will be automatically retrieved by our systems. This data includes your web browser details, IP address, time zone settings and a selection of cookies stored on your device. During your browsing session, we further record the web pages and goods you check out, referring websites or search terms leading you to our platform, and every interaction you make on the site. We label this automatically collected data “Device Details”.

We gather Device Details through the following tracking technologies:

“Cookies”: Small data files stored on your device or desktop PC, which typically contain an anonymous unique ID. Navigate to http://www.allaboutcookies.org to learn cookie basics and methods to disable them.
“Log files”: Record all actions occurring on our website. Captured content includes your IP address, browser type, internet service supplier, referral pages, exit pages and time stamps.
“Web beacons”, “tags”, and “pixels”: Electronic files designed to track user browsing activities across our site.

If you proceed to purchase or attempt to purchase goods via our site, we collect personal information submitted by you: your full name, billing location, delivery location, payment data (including credit card numbers), email address and telephone number. We define this data category as “Order Details”.

Within this Privacy Policy, “Personal Details” refers jointly to Device Details and Order Details.

Purposes for Using Your Personal Details

Generally speaking, Order Details are used to process and fulfil all orders placed on our website. This includes handling payment transactions, arranging delivery services, and sending out invoices and order confirmation notifications. Apart from completing orders, we utilise Order Details to:

Keep in contact with you
Identify high-risk orders and potential fraudulent activity
Deliver advertisements and product information consistent with your preferences.

Device Details support risk evaluation and fraud prevention, mainly through analysis of your IP address. More broadly, this information helps us upgrade site functions and user experience. We utilise such data to generate visitor statistics and assess the performance of our marketing initiatives.

Third-Party Disclosure of Personal Details

We pass your Personal Details to external service partners so they can help us conduct data processing activities specified in this policy. Google Analytics is utilised to analyse how visitors interact with our website. You can review Google’s privacy rules here: https://www.google.com/intl/en/policies/privacy/. You can turn off Google Analytics tracking via this address: https://tools.google.com/dlpage/gaoptout.

We may disclose your Personal Details when required to abide by local laws and official regulations. This includes responding to legal requests such as subpoenas and search warrants, as well as actions needed to defend our corporate rights.

Customised Online Advertising

As previously explained, your Personal Details allow us to serve personalised advertisements and marketing content that may attract your attention. To understand the working mechanism of targeted advertising, visit the guide page published by the Network Advertising Initiative (NAI): http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

Opt-out links for personalised advertising platforms:

Facebook: https://www.facebook.com/settings/?tab=ads

Google: https://www.google.com/settings/ads/anonymous

Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

You can also opt out of multiple advertising services via the Digital Advertising Alliance opt-out portal: http://optout.aboutads.info/.

Regarding Browser "Do Not Track" Requests
Please note that our data collection and usage practices do not change in response to "Do Not Track" signals sent by your browser.
User Rights
If you are a resident of Europe, you have the right to access the personal information we hold about you. You may also request the correction, update, or deletion of your personal information. To exercise these rights, please contact us using the details provided below.
We hereby inform European users that we process data to fulfill contractual obligations (such as order fulfillment) or to pursue the legitimate business interests mentioned above. Your personal data may be transferred outside of Europe, including to Canada and the United States.
Data Retention
When you place an order through our website, we retain your order information for our internal records. We will only delete these records upon receiving a formal request from you.
Changes to This Privacy Policy
We reserve the right to update this Privacy Policy from time to time. Such updates may reflect changes in our business operations or ensure compliance with updated legal obligations.
Contact Us
If you have questions about our data processing practices, require further information, or wish to make a complaint, please contact us via email.